Holly & Nira Talk To Ali Assu, Owner Of Westcoast Wildflowers And Indigenous Tourism BC Ambassador

Ali Assu is Wet’suwet’en from Witset, British Columbia. In 2021, Ali chose to make a big change. She left her role as Provincial Coordinator, Performance Sport at Indigenous Sport, Activity & Recreation Council (ISPARC) and launched Westcoast Wildflowers – an Indigenous lifestyle boutique–first as a holiday pop-up and then as a physical retail shop.

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