Rooted in Tradition and Time-Honoured Practice
The Bear Essential Oils Story
Welcome! Danowh’ yeh! (Come in, everyone!)
Bear Essential Oils is an Indigenous premium, essential oil and natural skincare wellness brand that honors cultural knowledge, community spirit and self care. We prides ourselves on offering 100% pure, organic, ethically sourced and wildcrafted essential oils.
Alissa Assu
Hadih Dini ze’ ts’ake, ski ze. As a Lakesamshu clan member, I would like to welcome you to Bear Essential Oils. My name is Alissa Assu at birth I was registered by my Papa, Robert Derrick to the the Nisga'a Nation; The Nisga'a people areIndigenous to the Nass River valley in northwestern British Columbia, Canada. They have resided in the Nass River Valley since time immemorial, with four main village sites along the river: Gingolx, Laxgalts'ap, Gitwinksihlkw, and Gitlaxt'aamiks.
Later, our family moved to be closer to Witset, formerly known as Moircetown town. I belong to the Laksamshu (Fireweed and Owl) Clan from the Witsuwit’en (interchangeably with Wet'suwet'en) First Nation People; the people of the Wa Dzun Kwuh (Bulkley River). Our traditional ecological knowledge is deeply rooted in respect and expressed in stories and rituals. Witsuwit’en c’idede, or teaching stories, focus on respectful relationships with animals and the spirit world and the disasters that can occur when we become careless with those relationships.
As Indigenous people, it is crucial that we share the complete history of our ancestral roots. For this reason, I feel it’s important to also acknowledge that my father was a newcomer to Canada from Vietnam, yet was raised with strong cultural ties to the Wet'suw'eten. In our efforts to identify authentic Indigenous heritage and reduce the troubling rise of "Pretendians," we must all commit to sharing our truths—no matter how uncomfortable they may be. Only by embracing and revealing our full histories can we honor our ancestors and ensure the integrity of our identities.
Alissa's journey with traditional medicine re-begins with Bear Essential Oils. It’s a way of planting the seeds to begin a journey with my family and larger Indigenous community. As a skak (baby/child), I was raised in our feast hall with Skokumhalte, (Emma Derrick) my grandmother. Together, we spent summers harvesting niwis (soapberries) on our yin tah (land) and attended summer cultural camps with respected Elder, Mabel Forsyth. The most powerful reconnection to culture has been becoming a mother and wanting to raise my son, nieces and nephews in Indigenous love rather than our colonial pain. I aspire to encourage and provide opportunities for Indigenous peoples to reconnect with language, culture and traditional medicines.
As a kidney transplant survivor, reconnecting with plant medicine has been a transformative part of my healing journey. Plant medicine has not only supported my physical recovery but has also been a powerful tool for addressing generational trauma and healing. Through these sacred plants, I’ve been able to tap into deeper layers of ancestral wisdom, reconnecting with the strength and resilience of my lineage. This process has been integral in healing not only my body but also my spirit, as I work through the intergenerational pain and loss that has been carried through my family and community.
I am now committed to amplifying the voices of Indigenous Peoples around me, supporting their own journeys of healing and reclaiming our traditions. By sharing my experience and the healing power of plant medicine, I hope to create space for others to reconnect with their roots, rebuild their health, and reclaim their cultural practices. Together, we can continue this path of healing, lifting each other up and restoring balance to our bodies, minds, and communities.
Cody Assu
My name is Cody Assu, I belong to the Ligwiłda’xw people (We Wai Kai) and The Haida nation. I was raised on my father’s traditional territory of Quinsam (We Wai Kai) where I still reside today. During my childhood, I would visit my mother’s traditional homelands in Haida Gwaii to spend time with my Nanaay (Pauline Jones) and several aunties, uncles and cousins. I am fortunate to have family in Haida Gwaii that continue to speak our traditional language and practice our culture to this day. Our collective family looks to continue to share those experiences with our son, nieces and nephews.
My relationship with my culture is one rooted in being on the ocean, traveling across other Indigeous peoples homelands and connecting with community members across the British Columbia coast. I am a third generation skipper of the fishing vessel named the Haida Girl that was formerly operated by my late grandfather Sidney Crosby and father Ted Assu. My dream is that one day my children or nieces and nephews will continue the family legacy of the Haida Girl and continue its roots to Haida Gwaii or Campbell River, B.C. Canada.
When I am not fishing for halibut, herring, or salmon, or working with Bear Essential Oils, I have been undergoing mentorship with Valerie Lamirande, a Haida Auntie and Elder. Through this mentorship, I am learning invaluable teachings as our family transitions to become full owners of RavenSong Soap & Candle, an internationally award-winning soap and candle company. This journey of mentorship is not only strengthening my connection to my culture but also equipping me to pass down knowledge and practices to others..
Today I continue to play and work with my wife Alissa and our son Ember C’ikwah on the traditional territory of the Ligwiłda’xw people; the We Wai Kai, Wei Wai Kum, and Kwiakah First Nations, whose historical relationships with the land and sea continue to this day.
Our Sustainability Pledge
Learn more about our pledgeCollaborating with Indigenous Artists
Bear Essential Oils worked with renonwed Indigenous Artist Morgan Asoyuf to create the symbol of bear. She is a Ts’mysen artist from Prince Rupert, British Columbia. She is an Eagle Clan from the Lax Kw’alaams community. A multidisciplinary artist, Asooyuf works primarily in goldsmithing, jewelry, gem-setting, and engraving.